I started my career at the intersection of design, film and ideas.

Working with the multidisciplinary studio TOMATO, I helped create films and installations that blurred the boundaries between design, architecture and moving image, including work for a Pavilion at the Zaragoza International Expo, housed in a landmark building by Zaha Hadid. At the BBC, I learnt the discipline of documentary filmmaking and finding the story.

Those foundations were followed by years in commercial filmmaking, collaborating with some of the industry's leading directors and agencies before directing campaigns for brands including Range Rover, O2, Dior and Ikea. Alongside commercial work, I wrote and directed the feature documentary Missile From The East, premiering on Sky Documentaries.

Today I work as a Creative Lead at Apple in Cupertino, California. Bringing together design thinking, filmmaking and storytelling to create work that connects with people.